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NikeThe Nike Mission
To bring inspiration and innovation to every athlete. If you have a body, you are an athlete.
Bill Bowerman (Co-founder of Nike) said this a couple of decades ago. It defines how he viewed the world, and it defines how Nike pursues its destiny. Nike is a language of sports, a universally understood lexicon of passion and competition. A lot has happened at Nike in the 33 years since entering the industry, most of it good, some of it downright embarrassing. But through it all, Nike remains totally focused on creating performance opportunities for everyone who would benefit, and offering empowering messages for everyone who would listen.
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